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Marketing

This is the consultation service which can turn a simple e-commerce site into a success story. Labinf Tecnologie offers a marketing service to those companies that want to use the Internet as a real promotional tool for their image and products and want to be key players in the new economy era. To be successful, you need more than just an e-commerce site; you need to use the network in the right way and know how to take advantage of all the possibilities that it offers. With this service, the professionals of Labinf Tecnologie are right beside companies to help them grow -- on the network and with the network.

The service includes:

	Strategic analysis
	Study of the company image both on- and off-line
	Marketing and Communication planning for the promotion of the site
	Implementation of planned actions

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Strategic Analysis

This service is divided into:

• Analysis of the micro-environment. This is the analysis required to determine an on-line company's global strategy

• Analysis of the competition on-line and off-line. This analysis is carried out with the contribution of the company itself, which provides the basic elements to make a comparison and to identify the competition

• Analysis of the on-line sector. Once the competition and the area of operation have been defined, this phase aims to identify the trends, the potential, and the development of the same area in the Internet environment.

• Definition of on-line strategy

• Identification of the target audience

• Positioning of the offer (determined by direct competition)

• Definition of the contents of the site
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In order to create a coherent company image, we begin with an analysis of the visual structure of the site, starting from the individual graphic elements. In this way the image of the values, goals and roles that the company plays or would like to play in its operating area will be made clear, both inside the company and to the outside world.

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In order to promote on-line and off-line activity, it's necessary to form a master plan, that is a marketing and communication operating plan with the goal of implementing the strategies identified by previous analysis. With the creation of the communication plan the following items will be defined:

• the most appropriate means of communication

• the most appropriate tools (banner, mailings, print ads, TV commercials, etc.)
• the required promotional campaigns
• the best times for their implementation
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The purpose of this service is to translate the company's strategic ideas into action, and includes:

• the supply of advertising agency services and media center or any possible interaction with the Client's usual agency

• Analysis of the results